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A US $41 billion conglomerate, the Aditya Birla Group is in the league of Fortune 500 companies. In 2011, the Aditya Birla Group was ranked No. 4 globally and Number 1 in Asia Pacific in the 'Top Companies for Leaders' study, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and Leadership Advisory firm). The Aditya Birla Group is anchored by an extraordinary force of over 120,000 employees belonging to 42 different nationalities and operates in 36 countries - Australia, Austria, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Russia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK, USA and Vietnam. With over 50 percent of its revenue flow from its overseas operations, the Aditya Birla Group is one of India's premier global corporates.

Madura Fashion & Lifestyle was acquired by ABG in 1999, while Pantaloons was acquired in 2013. Fashion is perhaps the very first expression of success of a free nation. Fashion is a celebration and a joy. It is an expression that can manifest itself in different ways for different people and these ways are forever evolving. Aditya Birla Fashion and Retail Ltd.

(ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd 'This consolidation will create India's largest pure play Fashion and Lifestyle Company with a strong bouquet of leading fashion brands and retail formats. This move brings India's #1 branded menswear and womenswear players together.' - Kumar Mangalam Birla, Chairman, Aditya Birla Group.

ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands.

With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe.

ABFRL aims to catalyse the business of fashion through superior infrastructure and experiences, towards a new future. ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail.

This will create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group. ABFRL is India's No 1. Fashion Lifestyle entity with a combined revenue of INR 6,633 crore for FY'17, growing at a rate of 10 percent and EBITDA of INR 476 crore for FY'17 that has grown at 18 percent over the last year. The ABFRL umbrella includes: Madura Fashion & Lifestyle The custodian of several icons, including the top four fashion brands of India - Louis Philippe, Van Heusen, Allen Solly and Peter England — each of which clocked MRP sales in the vicinity of INR 1,000 crore. It also includes India's first fast-fashion youth brand, People; India's largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India. ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India. To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.

Pantaloons India's largest big box fashion retailer, Pantaloons is one of the fastest growing lifestyle apparel retail destinations in India. Constantly innovating designs, concepts and products by infusing the latest trends in fashion and clothing styles, Pantaloons has a repertoire of lifestyle brands to cater to every consumer's needs across multiple occasions. ABFRL altogether hosts India's largest fashion network with over 8000 points of sale across over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets. With ~19 million Loyalty Members as of 30 th June 2017, ABFRL has a strong bouquet of loyalty programmes in India. ABFRL boasts of creating more than 20,000 new designs every year. Pranab Barua is a Graduate in English Honours from St.

Stephens College, New Delhi and has attended many advanced management programmes in India and abroad. He has over 40 years of experience across multiple industries. Before joining the Aditya Birla Group, he was working with a number of private equity groups and their portfolio companies. Prior to that he was the Chairman and Managing Director of Reckitt Benckiser and he has also served as the Regional Director of Reckitt Benckiser for South Asia, Foods Director of Hindustan Unilever Limited and Sales & Marketing Director of Brooke Bond India Limited. Presently, he is the Business Director for the Apparel and Retail Business of the Aditya Birla Group. In recognition of his contribution to the Aditya Birla Group, he was honoured with the Chairman's 'Leader of Leaders Award' in the year 2011.

Sushil Agarwal is a qualified Chartered Accountant and holds a Master's degree in Commerce. He has over 20 years of experience in financial matters.

He has been with the Aditya Birla Group since the beginning of his career in 1989. He is presently the Whole Time Director & Chief Financial Officer, Grasim Industries Ltd. And also a Director on the Board of several companies. In recognition of his contribution to the Aditya Birla Group, he was honoured with the Chairman's 'Exceptional Contributor Award' in the year 2000. In 2013, he was named among India's best CFOs by Business Today in the category 'Enhancing Competitiveness through M&A'. CRACK NO CD DISNEY MAGICO ARTISTA 3.

He was recognized for excellence by ‘CFO 100' under the category ‘Winning Edge in Strategy' in 2011, ‘Winning Edge in M&A' in 2014 and ‘Winning Edge in Corporate Finance' in 2015. Bharat Patel holds a Master's Degree in Arts (Economics) from the University of Notre Dame, USA and a Master's degree in Business Administration (Marketing) from the University of Michigan, USA. He has over 40 years of varied experience in the fields of marketing, sales, exports and manufacturing.

He was the former Chairman of Procter & Gamble Hygiene and Health Care Limited and is presently the Chairman of Indian Society of Advertisers (ISA). Apart from being associated with various industry associations, he is on the Board of various companies. Arun Thiagarajan holds a Master's degree in Electrical Engineering from Royal Institute of Technology, Stockholm and a Master's degree in Business Administration and Information Systems from Uppsala University, Sweden. He has also attended the Advanced Management Program of the Harvard Business School. Arun Thiagarajan earlier served as part-time Chairman of ING Vysya Bank Limited, Managing Director of Asea Brown Boveri Limited, Vice-chairman of Wipro Limited and as President of Hewlett-Packard India Private Limited. Presently, he is on the Board of companies such as ALSTOM India Limited, TTK Prestige Limited, Idea Cellular Limited, and Gokaldas Exports Limited, among others. Sanjeeb Chaudhuri has a BSc (Honours), and an MBA degree from J Bajaj Institute of Management Studies, Mumbai and has attended many Advanced Management Programs.

He is a visiting Faculty at Judge Business School, Cambridge. He holds governance experience on various European Supervisory and Asian Boards – served on Strategy, Risk and Audit Committee.

He is presently the Global Head of Brand & Chief Marketing Officer, Standard Chartered. Prior to his career with Standard Chartered Bank, he was a CEO, Retail and Commercial Banking for Citicorp, Europe, Middle East and Africa, while also holding the role of Head, Retail Banking and Chief Marketing Officer for Europe, Middle East and Africa. He was also a member of the Citi CEO Leadership Forum, the Citi Global Digital Council and the Citi Global Advertising Council. Before joining Citicorp, he held senior marketing and general management positions at Procter & Gamble, Colgate-Palmolive and Unilever, across the healthcare, personal and household products, food and beverage categories. Geetika Anand holds a Bachelor's degree in Commerce from R.

Poddar College of Commerce & Economics, Mumbai, a Bachelor's degree in Law from Government Law College, Mumbai and a Master's degree in Business Law from National Law School, Bangalore. She is also an Associate Member of the Institute of Company Secretaries of India. She has been associated with the Aditya Birla Group for over 9 years and has been a part of the Legal & Secretarial function of Aditya Birla Nuvo Limited. Geetika Anand has also been involved in various strategic initiatives, and mergers & acquisitions activities as a part of the Corporate Legal Cell of the Aditya Birla Group. In recognition of her contribution to the Aditya Birla Group, she was honoured with the Chairman's 'Young Professional Award' in the year 2011. Additionally, she was also involved in the rules making process under the New Companies Act, 2013. Pranab Barua is a Graduate in English Honours from St.

Stephens College, New Delhi and has attended many advanced management programmes in India and abroad. He has over 40 years of experience across multiple Industries. Before joining the Aditya Birla Group, he was working with a number of private equity groups and their portfolio companies.

Prior to that he was Chairman and Managing Director of Reckitt Benckiser and he has also served as the Regional Director of Reckitt Benckiser for South Asia, Foods Director of Hindustan Unilever Limited and Sales & Marketing Director of Brooke Bond India Limited. Presently, he is the Business Director for the Apparel and Retail Business of the Aditya Birla Group.

In recognition of his contribution to the Aditya Birla Group, he was honoured with the Chairman's 'Leader of Leaders Award' in the year 2011. Ashish Dikshit is the Business Head of Aditya Birla Fashion and Retail Limited, part of Aditya Birla Group, a 41 Billion Dollar enterprise with presence across multiple sectors, across the globe. ABFRL is India's No 1. Fashion Lifestyle entity, which brings together a strong combine of Madura Fashion & Lifestyle, a premium lifestyle player in the menswear segment and Pantaloons, India’s leading womenswear brand. In his current role, Ashish spearheads the ABFRL business, with a vision to further strengthen its dominant leadership position in the Indian fashion apparel industry. Ashish has been with the company for over 18 years, heading various functions and previously held the position of President of Madura Fashion & Lifestyle.

In his earlier stint as the Principal Executive Assistant to the Chairman of Aditya Birla Group, Ashish built strong knowledge across multiple industry sectors, ranging from manufacturing businesses such as Metals, Cement and Speciality chemicals to consumer businesses such as Telecom, Financial Services and Retail. In his earlier stint as the Principal Executive Assistant to the Chairman of Aditya Birla Group, Ashish built strong knowledge across multiple industry sectors, ranging from manufacturing businesses such as Metals, Cement and Speciality chemicals to consumer businesses such as Telecom, Financial Services and Retail. Visvanathan is the Chief Financial Officer - Apparel & Retail Business of The Aditya Birla Group. The Apparel & Retail Business consists of Madura Fashion & Lifestyle, Pantaloons and Aditya Birla Retail Ltd. He has over 30 years of experience and expertise in Finance, Accounts and Taxation. Previously, he worked with Tata Auto Comp Systems Limited, UGI Gujarat Gas Limited & Voltas and Cable Belt Limited. Prior to joining the Company, he served as the CFO of Madura F&L and the Textile Business of Aditya Birla Nuvo Limited.

Chandrashekhar Chavan is the Chief Human Resources Officer - Apparel & Retail Business of The Aditya Birla Group. The Apparel & Retail Business consists of Madura Fashion & Lifestyle, Pantaloons and Aditya Birla Retail Ltd. A Master's Degree holder in Personnel Management & Industrial Relations from Tata Institute of Social Sciences, Mumbai, he joined the Aditya Birla Group in 1996. He has completed close to 19 years in the Group across businesses of Metals (Hindalco Industries), Financial Services (Birla Sunlife Mutual Funds), Cement (Ultratech Cement) and Apparel (Madura Fashion & Lifestyle and Pantaloons Fashion & Retail Ltd). Prior to joining the Aditya Birla Group, he worked with Wipro. Neeraj Pal Singh is the Chief Information Officer - Apparel & Retail Business of The Aditya Birla Group. The Apparel & Retail Business consists of Madura Fashion & Lifestyle, Pantaloons and Aditya Birla Retail Ltd.

He has over 30 years of rich experience in the corporate world. He holds an M.Tech in Computer Science that he has put to use in varied industries such as FMCG, Retail, Breweries and IT consulting. Of these, he has 15 years of experience with the Aditya Birla Group.

Prior to joining the Aditya Birla Group, he served as Senior Systems Manager of Hindustan Lever Ltd. He has also worked for highly reputed organisations such as PricewaterhouseCoopers and the UB Group. As CEO, Shital Mehta has been spearheading Pantaloons since its acquisition. He has previously worked with the fashion businesses of Aditya Birla Group for over 15 years. Prior to joining Pantaloons, he served as COO of the International Brands & Retail division of Madura Fashion & Lifestyle. In the past, he led the transformation of Van Heusen into a premium lifestyle brand across men, women & youth segments. His earlier experience also included the post of brand manager at Godrej Foods for the Fruit drinks category, a position he occupied for four years from 1996-2000.

Shital is an Electronics Engineer from Gujarat University, and has also pursued Advanced Management Studies from Wharton Business School, US Communication from D.D.I.J. (Gujarat University), besides holding a Master's degree in Business Administration (Marketing) from the S.P. Jain Institute of Management & Research, in 1996. Saurabh Khedekar is the Head of Strategy for Aditya Birla Fashion and Retail Ltd.

And Aditya Birla Retail Ltd. He took over this role in January, 2014. In this role, he formulates strategies for various strategic projects to drive long term and short term profitable growth. Saurabh also heads the Investor Relations for the business. Before joining the Retail sector, Saurabh worked as Assistant Vice President, M&A and International projects at UltraTech Cement Limited- an Aditya Birla Group company (2009 to 2014). Scramby V 2 0 40 Keygen Music here. Prior to joining ABG, he worked as Manager - Assurance & Business Advisory services at PricewaterhouseCoopers (2000-2007). He is a Chartered Accountant and an MBA (Finance & Strategy) from Indian School of Business.

Gopalakrishnan is responsible for formulating and implementing an overarching Safety strategy for Aditya Birla Fashion and Retail Ltd. He possesses over 21 years of diverse experience in the field of Food Processing and FMCG industries.

His previous assignment was Technical Head (India) for Diageo India Ltd where he was responsible for Quality, R&D and Safety Health & Environment. He has worked in Quality and Manufacturing departments with organisations such as Colgate Palmolive India Limited, PepsiCo India Holdings Ltd and Amul. Gopal is a Chemical Technologist with a specialization in Food Technology from the illustrious Laxminarayan Institute of Technology - Nagpur. Biren Vora is responsible for leading the Sustainability & CSR initiatives for Aditya Birla Fashion and Retail Ltd. And Aditya Birla Retail Ltd. His role also extends to driving Business Excellence for the Apparel & Retail Business. Biren joined the Aditya Birla Group in June 2005, and in the last 10 years he has held stints in Group companies such as Idea Cellular and PT Indo Bharat Rayon (IBR), before moving to the Apparel & Retail business.

Biren comes with over 26 years of diverse work experience and prior to joining the Aditya Birla Group, he worked in leading corporates such as Indian Petrochemicals Corporation Limited, General Electric Company, Reliance Infocomm and TVS Electronics. Vishak Kumar is the CEO of Madura Fashion & Lifestyle (MF&L), a business unit of Aditya Birla Fashion and Retail Ltd. Prior to this, he was the CEO of Aditya Birla Retail Ltd. Vishak has been with the Group since 1995 when he joined as a Management Trainee at MF&L.

During his 21-year long stint with the Group, Vishak played a distinguishable role as the COO of Louis Philippe, which grew to become the undisputed leader in the premium men’s apparel segment. As CEO of Aditya Birla Retail Ltd, he was instrumental in the transformation of the Supermarket and Hypermarket business. In 2014, Vishak received the Chairman’s Award for ‘Outstanding Leader’ for his exceptional contribution to the business. He was also conferred upon the prestigious title of ‘Aditya Birla Fellow’ by the Group in 2015. Vishak is an IIM Bangalore alumnus and a computer engineer from BIT Ranchi. A keen sportsperson, he enjoys squash, badminton and tennis.

Madura Fashion & Lifestyle, a division of ABFRL, is a true Indian icon. It was the first player operating on a national scale, dedicated to the core business of fashion retail in India. Originally known as Madura Garments, MF&L was born in 1988 at the cusp of the unshackling of the Indian economy. Fashion in those days was not what the consumer's aspirations merited.

Madura became a partner of the new Indian in this journey of self-discovery. To meet consumers' aspirations, MF&L had to create a complete end-to-end, demand-driven, manufacturing-to-retail ecosystem in India. MF&L has a vast retail network comprising exclusive outlets, premium multi-brand stores and department stores.

Four of its brands are among India's top fashion names, with MRP sales well in excess of INR 1000 crores each. Louis Philippe led the aspiration for fashion excellence, giving its customers access to the finest in global fashion. Van Heusen focused on empowering the fashion ambitious professional partnering his career ambitions with power dressing. Allen Solly was for those looking for a smart fashion alternative.

It came out with the concept of Friday Dressing. Peter England with its promise of honest-to-goodness prices emerged the favourite for a large mass of first jobbers. Brand extensions to new categories – including sportswear, footwear, bags & accessories – have been at the core of MFL's leadership in its segments MF & L brands have also established strong roots in womenswear and are getting popular in kidswear as well. The company also houses a range of other fashion formats – Planet Fashion, The Collective and Hackett London.

Planet Fashion is a multi-brand, apparel-retailing format that houses MF&L's in-house brands and some significant others. The company's premium lifestyle store, The Collective, offers a unique blend of global fashion, international trends and luxury customer services to customers. MF&L has entered into the luxury mono brand business in India and through a joint venture introduced the quintessential British men's luxury brand Hackett London into India. The journey of MF&L has been a journey of pro-actively partnering the ever-evolving Indian fashion consumer. The adventure continues. As a pioneer of fashion manufacturing in India, ABFRL products have always passed the ultimate scrutiny by millions of its loyal consumers—the test of product excellence. ABFRL believes that at the very heart of the fashion retail experience is the product.

And that however well one may retail, ultimately if the product does not exude excellence, the fashion experience is incomplete. In this continuous quest for product excellence, ABFRL's efforts are led by its three key institutions — The Knowledge Management Centre; The Technical Management Centre; and The Product Development, Quality Assurance and Technical Centre (PDQAT). The Knowledge Management Centre transforms information and intellectual assets into lasting values for the company and its consumers.

The KMC was created with the mission of being not just the proprietary knowledge repository of ABFRL's learnings as a leader in fashion, but also to institutionalize knowledge creation, sharing, learning and usage. The centre sustains ABFRL's market leadership, protects individual brand equity, leads trend analysis and forecasting, studies benchmarks and imbibes the best practices in product development and innovation. It empowers creative and merchandise teams to access ready references, sources and research and development work. KMC has today evolved into a 6,500 sq. Facility, the largest of its kind in India. It has 10 studios and a library.

The studios have dedicated Subject Matter Experts (SMEs), who collaborate with Global Subject Matter Experts (GSMEs). KMC Product Excellence Resource Studios Design Garden: With an eye on mega trends and the best of fashion forecasting resources the Design Garden is the core hub for ABFRL creative teams. Fabric Studio: The fabric studio consists of a 'technology' room that is well equipped with all the latest technology used in the apparel industry. The 'Inspirational & Ceremonial' room has collections from major international and domestic mills for all apparel categories. Fit Studio:It helps in consolidating deigns, analysing fits and assisting in marker making and pattern development for all brands.

Trim Studio: It addresses the functional, branded, packing and packaging trims used in Apparel and Accessories business from the world's best domestic and international vendors. Colour and Yarn Studio: The studio houses a collection of colour palettes from the world's best companies. Effects Studio: It houses the collection of the latest trends and new concepts from around the world.

The studio has one of the best washed samples in the business. Technical Construction Studio: Futuristic products find their beginnings in this studio, which is the epicentre of product innovation exercises.

Product Studio: It is a source for benchmark analysis by category, fabric types, price points and product attributes. Consumer Connections: This is where customer feedback, insights and panels are conducted. The Product Development, Quality Assurance and Technical Centre (PDQAT) is the conscience-keeper and control-mechanism to ensure ABFRL's commitment to quality excellence. PDQAT catalyses or analyses trend-based and innovative new product development, provides tests-based interventions to ensure product quality and sustainable process quality, as well as undertakes technical support and capability-infrastructure building to continually foster quality excellence. Every new development at ABFRL has to be passed by the PDQAT team.

The centre also oversees implementation of synergic green processes based on best in industry benchmarks and ensures that the organisation imbibes the latest in fashion production technology. Its efforts thus span from approving the humble new perma-press white shirt to zero critical defect initiatives at mega-factories to usage of 3D applications, as well as ABFRL's wearable technology developments.

Often the conversion from concept to final product - from the design board into a live prototype - is either a challenge in itself or too slow as a process. This is a critical focus area as fashion moves from the two-season model into a fast fashion era, with the process of forecasting, conceptualisation, design and production becoming much shorter and faster. The TMC is an application and development lab that solves the problems with conventional prototyping.

Also, as an in-house resource, it ensures confidentiality of new developments, as well as helping develop and prescribe proprietary and futuristic standardisation. The TMC is an invaluable asset for special needs and value-added fashion products. Incorporating the best of digital and 3D design, the latest in fashion production technology, physical and 3D sampling, the TMC is the quintessential problem solver for ABFRL's product development. The first of its kind in the retail industry, Aditya Birla Centre of Retail Excellence (ABCRE) was set up in 2013.

ABCRE seeks to foster people excellence by building a sector-specific learning system that builds skill sets, enhances knowledge and develops demonstrable attitude for the retail staff of Aditya Birla Fashion and Retail. Today, with five learning centres across Mumbai, Kolkata, Delhi, Hyderabad and Bangalore - powered by a 50-member strong Learning Effectiveness & Design Team, ABCRE is facilitating in building a learning culture that encourages continuous learning based on the belief that people can influence each other.

Since constant learning elevates people not only on a professional but also at a personal level, it opens up opportunities for the establishment to transform continuously for the better. Globally accepted concepts and practices certainly up the learning quotient; however, for learning to be effective, these need to be completely aligned to the business. The Learning Design team at ABCRE thus works closely with all stakeholders including the program participants, functions and business heads while designing specific programs and learning interventions. All programs at ABCRE are designed keeping in mind four key objectives: knowledge, skill, attitude of the learner and their linkage to key business KPIs. ABCRE ensures that all programs are relevant, specific and capable of developing a keen sense of learning while keeping the focus on impacting relevant business health.

Thus, ABCRE places great emphasis on measuring the impact of these interventions, both at the level of work place skill assessments, as well as its impact on the related business KPIs. The Learning Effectiveness Team at ABCRE is instrumental in building a collection of organizational conventions, values, practices and processes which encourage employees and the organization to develop knowledge and competence. With a view to building and promoting a strong sense of leadership, ABCRE partners with businesses to create a network of managers who can directly train their business teams. This endeavor creates a platform for constant learning within teams, while also building an internal retail leadership pipeline.

ABCRE is a strong believer in the blended learnings approach with a view towards building a learning culture within the retail organisation. Pioneering this approach, learning is provided to employees through both classroom and workplace interventions, supported by hand-holding and coaching by their team leads, peers or ABCRE’s LEP (Learning Effectiveness Partner). Thoroughly researched and informative short videos support these interventions as strong levers to deliver a total learning experience. To summarize, ABCRE is committed to: • 1. Building a Learning culture across the retail organization • 2. Building on the theme of ‘Manager as Trainer’ • 3. Demonstrating business impact through learning interventions which are built collaboratively with business leaders • 4.

Developing ‘In-store’ learning kits that support continuous, on-demand learning • 5. Focus on building store leadership skill-sets by developing top notch programs through the Retail Academy. ABFRL has adopted the Aditya Birla Group's Business Excellence framework in order to achieve superior business results, prepare the organization effectively to address opportunities & challenges in its business environment and to build a resilient organization for sustainable growth. The framework has Value for Customers, Sustainable Future, Organizational Capability, Creativity and Innovation, Visionary Leadership, Agility, Harnessing People Capability & Outstanding Results as its cornerstones to promote excellence; and lays special emphasis on creating value for stakeholders through a holistic focus on creating and nurturing a conducive organizational environment, strategy and processes that are designed to exceed the needs and expectations of key stakeholders. This framework articulates our commitment to building a resilient organization and sustainable growth by promoting sound business practices, encouraging transparency and accountability, and abiding by the Aditya Birla Group's Values. Customer centricity is much more than just a programme; it is a way of life at ABFRL.

In an increasingly competitive market, ABFRL believes that in order ensure sustainable growth, we must provide customers a superior experience across all touch-points. The only way to enable this is by making the customer the central focus of our business. At ABFRL, we bring this philosophy to life through three simple tenets.

Listen, Learn, and Act. • Listen: Create robust mechanisms to listen to the voice of customers whether in our stores or in the online space. • Learn: Build strong in-sighting platforms anchored in advanced analytics to take data-driven decisions. • Act: Create cross-functional platforms to act on the insights gained and close the loop with customers - both at an individual level as well as in making strategic changes to the business. Across ABFRL businesses, the customer centricity way is realised through multiple initiatives.

• The Mission Happiness programme is ABFRL's in-store feedback system currently live across MF&L, Pantaloons. • Stores feature specialised equipment (e.g. IPADs in MF&L stores) to systematically capture customer feedback via a simple survey that takes a mere 30 to 90 seconds. • Initiatives supported by a strong analytics team comprising statisticians and subject matter experts. • Customer feedback is addressed individually through a dedicated call centre team.

• Insights generated are also rolled out as iterative improvements across products, service standards and merchandising. • At the retail level, the programme acts as a constant input to drive continuous process improvements enabled through cross-functional teams from across the organisation. • Robust monitoring mechanisms measure the impact of various initiatives - leading to successful initiatives being rolled out across retail chains. THE ABFRL OMNI-CHANNEL VISION Customers have always been discerning about what they buy, where they buy and how they buy.

The difference in today’s shopping behaviour are the multiple options available to the customer to discover the product, evaluate it and then decide on the purchase. While there is a strong tendency to shop in a physical store, most customers are already aware of what they want before their actual purchase is completed. In order to stay relevant to the customer, it is imperative to change in the way they experience our brands and products; and hence was born Omni Channel.

One World is the umbrella brand under which the various Omni Channel initiatives are being prioritized, conceptualized, developed and implemented at ABFRL. The three pillars of One World’s Omni Channel initiatives include a ‘Single View of the Customer’, ‘Inventory Virtualisation’ and ‘Robust Process Enablement’. ‘Single View of the Customer’ is a combination of personalized communication and offers, integrated analytics and comprehensive customer lifecycle management to provide complete visibility of a customer across any channel. ‘Inventory Virtualisation’ allows real-time stock visibility on the website, seamless powering of both offline and online stores, as well as the entire retail inventory that is catalogued and visible on individual brand websites. Finally, ‘Robust Process Enablement’ provides intensive coaching for front-end staff with dedicated call centre support, well-defined methods of capturing customer feedback to drive improvements and clear processes for flitting between offline and online experiences. The benefits of ABFRL’s Omni Channel initiative are varied.

These include digital displays, virtual stores, virtual trial rooms and flexible returns policy. Our customers can reserve their choices online at the virtual store, make purchases online using the mobile application, access personalized recommendations and a larger inventory, and finally get express delivery anywhere with flexible options as per customer convenience. THE ABFRL OMNI-CHANNEL ROLL OUT. SE Intimation_Schedule of Investors Meet_Reg.

46(2)(o) SE Intimation_Schedule of Investors Meet_Reg. 46(2)(o) Q2 FY18 Earnings Call Audio Schedule of Analyst/ Institutional Investor Call on October 27, 2017 Reg 30_SE Intimation_ Resignation of KMP AGM _Proceedings_Reg 30 Reg. 30_SE Intimation_Post signing_AE Q1FY18 Earnings Call Transcript Q1 FY18 Earnings Call Audio Outcome_ BM_July 25, 2017_ESOS Scheme 2017 SE Ltr_Investors Call on July 27, 2017 SE Intimation_Schedule of Investors Meet_Reg.

46(2)(o) Certificate for Interest payment on NCDs - Series 2 SE Intimation_Schedule of Investors Meet_Reg. 46(2)(o) SE Intimation_Schedule of Investors Meet_Reg. 46(2)(o) Q4FY17 Earnings Call Transcript Q4 FY17 Earnings Call Audio Presentation w.r.t. Analyst/ Institutional Investor Call to be held on May 12, 2017 SE Ltr_Investors call on May 12, 2017 SE Ltr_Investors call on May 12, 2017 SE Ltr_Investors call on May 12, 2017 Board Meeting_May 12, 2017 Press Release_People Van Heusen’s ‘Innerwear’ business registers rapid growth across 1000+ MBOs in a record time of 6 months Letter to SE & Press release Q3 FY17 – Earnings Call Transcript Q3 FY17 Earnings Call Audio SE Intimation Schedule of Investors Meet Reg. 46(2)(o) SE Intimation_F21_Press Release SE letter_F21_Press Release Presentation w.r.t. Analyst/ Institutional Investor Call to be held on February 3, 2017 SE Ltr_Investors call on Feb.

3, 2017 SE Intimation - Appointment of an Additional Independent Director. SE Intimation_Reg.46(2)(o)_Schedule of Analyst Meetings held on December 8, 2016 SE- Intimation – Update for NR SHs SE Intimation_Reg.46(2)(o)_Schedule of Analyst Meetings held on December 5-6, 2016 SE Intimation_Reg.46(2)(o)_Schedule of Analyst Meetings held on November 30, 2016 Q2 FY17 – Earnings Call Transcript Q2 FY17 Earnings Call Audio Presentation w.r.t. Analyst/ Institutional Investor Call to be held on November 24, 2016 Schedule of Analyst/ Institutional Investor Call to be held on November 24, 2016 SE Intimation_Reg.46(2)(o)_Schedule of Analyst Meeting September 28, 2016 SE Intimation Appointments September 28,2016 SE Intimation Reg.46(2)(o)-Schedule of Analyst Meeting on September 15, 2016 Clarification w.r.t. News Item in Business Standard dated September 13, 2016 Q1FY17 – Earnings Call Transcript AGM Proceedings – Reg 30 Q1 FY17 Earnings Call Audio Schedule of Analyst/ Institutional Investor Call to be held on August 31, 2016 Q1 – August 31, 2016 Stock Exchange intimation under Reg. Share Transfer System Share transfers are processed and share certificate duly endorsed are returned normally within 7 days from the date of receipt, provided that the documents are complete in all respects. Investor Relations & Finance Committee of the Board considers and approves transfer above 5,000 shares under one transfer deed. Further, Link InTime India Pvt.

Ltd., Registrar & Share Transfer Agent of the Company have been authorised to approve transfers up to 5,000 shares under one transfer deed. MOA & AOA COMPANY'S RECOMMENDATIONS TO THE SHAREHOLDERS/INVESTORS TERMS & CONDITIONS OF APPOINTMENT OF INDEPENDENT DIRECTORS APPOINTMENT OF KMP UNDER REG. 30(5) OF SEBI LODR 2015.

' The Aditya Birla Group endeavors to become the leading Indian conglomerate for sustainable business practices across its global operations, balancing its economic growth with environmental and social interests.' - Kumar Mangalam Birla, Chairman, Aditya Birla Group. “We must balance our economic growth with environmental and societal interests by integrating sustainable business practices into our ways of working. We are committed to giving back more than we take from our ecosystem.' - Pranab Barua, Business Director, Apparel & Retail Business, Aditya Birla Group 'Our sustainability programme is guided by the three broad pillars of Responsible Stewardship, Stakeholder Engagement and Future Proofing. We are creating a framework to help all our businesses align their performance with international standards, ensuring stakeholder value and helping us stay within the shrinking operating space that will be created by pressures due to global and local mega-trends such as climate change, water scarcity, population migration, etc.' - Tony Henshaw, Chief Sustainability Officer, Aditya Birla Group Re-Earth Vision Statement “We are committed to give back more than what we take from our ecosystem'.

CORPORATE SOCIAL RESPONSIBILITY AT ABFRL Corporate Social Responsibility (CSR) is one of the driving forces at ABFRL. The CSR focus combines contributing to a clear social need with specific expertise that the company brings to address the needs and create clear and measurable benefits to the community. At the heart of its initiatives is the vision to build strategic partnerships with aligned partners leading to long-termsynergistic relationships.

In addition to financial assistance, ABFRL brings in strong process rigour, employee strength and specific business expertise to co-create models. Our Vision 'To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index.' Rajashree Birla, Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development The organisation has various ongoing initiatives that are working simultaneously all over the country. ABFRL has gone a long way in making a difference to society and is committed to doing much more.

Sridhar Nunavat, Group Manager – LBRD Warehouse operations, ABFRL. “The best thing about ABFRL is the opportunities given to employees to grow both professionally and personally.

At the heart of ABFRL's work culture lies customer-centricity that is uniquely backed by strong organizational values. Employee focus is crucial to ABFRL and engagement activities ranging from training programs to health and wellness workshops are a regular feature at ABFRL, keeping employees healthy and happy at all times.”. Shlok Hariramani, Program Manager – Omni-channel, Madura F&L. 'Working with MFL has brought a sense of achievement and stability to my career.

In my total experience of just about 5 years at the company, I have transitioned from Sales operations to Marketing. This itself shows how open the work culture is towards talent recognition and role allocations. The work life balance is great. The HR team here is exceptional. You feel cared for. The employee policies are clear and transparent.

Overall, a great place to work.' Mrinal Mehrotra, Regional Retail Manager - North, Louis Philippe “As an employee, I got several growth opportunities in MFL, and my performance was duly recognized and rewarded.

The open-door policy where individual team members are involved in the decision-making process drives the culture of high performers within the organization and healthy competition among peers. Furthermore, the fact that MFL continuously invests in the learning and development of its employees, besides organizing a host of engagement activities makes it a great place to work.”. The Biggest Brands and Best People' is the philosophy that drives ABFRL. While a lot is known about our businesses, brands and fashion, it is the people behind the brands that have made us what we are. ABFRL firmly exemplifies its corporate values of Integrity, Commitment, Passion, Speed and Seamlessness in its people ethics and helps empower a work place that catalyses creativity and innovation. ' For sustainable success, their (the people's) performance orientation and customer focus is imperative.

In my view, organisations grow only where people grow.' -- Kumar Mangalam Birla, Chairman, Aditya Birla Group Associating with ABFRL means a lot more than just working for India's largest fashion retail company. It means working at a place where one grows. Every employee at ABFRL is encouraged with ample career development, personal growth, and health and wellness opportunities, via systems, processes and cultures fostered by the company. CULTURE AT ABFRL 'A career at ABFRL is a quest to be the best.' - ABFRL has created its business with a passion for excellence and innovation and integrating employees with the whole business process. The journey begins with a rigorous selection process.

New employees love ABFRL's buddy system, where each new recruit is assigned to an experienced person who makes the newcomer comfortable in the organisation. ABFRL offers a structured career path laying down the different ways one could reach one's career goals. All developmental initiatives and exposures are suitably aligned. Values are a critical facet to the organisation. The orientation programme introduces the employee to the company's core values. To ensure continuous learning at the workplace, we have strong internal training programmes along with state of the art learning facilities like Gyanodaya and Aditya Birla Centre for Retail Excellence (ABCRE). The organisation also promotes movement across functions to the deserving.

The Balance Scorecard approach helps align deliverables to the organisation's goals. 'Meritocracy rules at ABFRL.' - Rewards, promotions and growth opportunities are based on performance. A progressive variable pay scheme is in place that empowers due recognition to performers. Apart from a holistic rewards approach, the Retail Oscars & Year End Knockout (EKO) are a first-of-its-kind annual awards function that recognize exemplary retail front-line performances at a glamorous public ceremony. ABFRL also hosts events like the Store Manager's Meet to enliven and encourage the spirit of competitiveness.