We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. • Find a problem worth solving, then define a solution • Engage your customers throughout the development cycle • Continually test your product with smaller, faster iterations • Build a feature, measure customer response, and verify/refute the idea • Know when to 'pivot' by changing your plan's course • Maximize your efforts for speed, learning, and focus • Learn the ideal time to raise your 'big round' of funding.

Ash Maurya is the author of the international bestseller “Running Lean: How to Iterate from Plan A to a plan that works” and the creator of the one-page business modeling tool “Lean Canvas”. Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world.

Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin.

Ash serves on the advisory board of a number of startups, and has consulted to new and established companies. Ash lives in Austin, TX. 'If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read.' - Brad Feld, Managing Director, Foundary Group 'Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf.'

-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO 'Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground.' - Noah Kagan, Chief Sumo of AppSumo.com 'Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup.' - Jason Cohen, founder of WP Engine & Smart Bear. 'Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup.

This book is a valuable guide whether you are a serial entrepreneur or a first time founder.' - Sean Ellis, Founder & CEO of CatchFree 'Easily one of the best technical books on Lean Startup ever written.

End of point. - Dan Martell, Founder of Clarity.fm & Angel Investor.

What Is Running Lean? We live in an age of unparalleled opportunity for innovation. With the advent of the Internet, cloud computing, and open source software, the cost of building products is at an all-time low.

Yet, the odds of building successful startups haven’t improved much. Most startups still fail.

Aug 25, 2014. Running Lean (second edition) brings together Business Model Generation (Alexander Osterwalder & Yves Pigneur) and The Lean Startup (Eric Reis) in a very very practical way Ash Maurya has operationalised their good work. Even if you hadn't read either of those other books, then you. Motorola Sem V8 Manual Transmission more. Free PDF Download Books by Ash Maurya. Download EBOOK Running Lean. The author of the book: Ash Maurya Format files: PDF, EPUB, TXT, DOCX The size of the: 7.39 MB. RUNNING LEAN ASH MAURYA @ashmaurya. That is what Lean Startups is all about. Running lean in PDF Format. Ash Maurya Languange.

But the more interesting fact is that, of those startups that succeed, two-thirds report having drastically changed their plans along the way. [] So, what separates successful startups from unsuccessful ones is not necessarily the fact that successful startups began with a better initial plan (or Plan A), but rather that they find a plan that works before running out of resources. Up until now, finding this better Plan B or C or Z has been based more on gut, intuition, and luck. Autocad Lt 2013 Activation Code Crack there. There has been no systematic process for rigorously stress-testing a Plan A. That is what Running Lean is about.

Running Lean is a systematic process for iterating from Plan A to a plan that works, before running out of resources. Why Are Startups Hard? First, there is a misconception around how successful products get built.

The media loves stories of visionaries who see the future and chart a perfect course to intersect it. The reality, however, rarely plays out quite as simply. Even the unveiling of the visionary computer, the iPad, in Steve Jobs’ words was years in the making, built on several incremental innovations (and failures) of software and hardware. Second, the classic product-centric approach front-loads some customer involvement during the requirements-gathering phase but leaves most of the customer validation until after the software is released. There is a large “middle” when the startup disengages from customers for weeks or months while they build and test their solution.

During this time, it’s quite possible for the startup to either build too much or be led astray from building what customers want. This is the fundamental dilemma described by Steve Blank in The Four Steps to the Epiphany, in which he offers a process for building a continuous customer feedback loop throughout the product development cycle that he terms. And finally, even though customers hold all the answers, you simply cannot ask them what they want. Lean Startup Lean Startup is a term trademarked by Eric Ries and represents a synthesis of Customer Development, Agile Software Development methodologies, and Lean (as in the Toyota Production System) practices. The term Lean is often misunderstood as “being cheap.” While “being Lean” is fundamentally about eliminating waste or being efficient with resources, that interpretation is not completely misguided because money happens to be one of those resources. However, in a Lean Startup, we strive to optimize utilization of our scarcest resource, which is time.

Specifically, our objective is maximizing learning (about customers) per unit time. The key takeaway from Lean Startup can best be summed up around the concept of using smaller, faster iterations for testing a vision. How Is This Book Organized? This book is organized into four parts. The parts are meant to be read in order, as they outline the chronological steps required to apply Running Lean to your product—from ideation to product/market fit.

Even if you already have a product launched, I recommend starting from the beginning. You will not have to spend as much time going through the stages, and this exercise will help you baseline where you currently are and formulate your next actions. Each part ends with gating criteria that will help you decide if you’re ready to move on to the next one. About Me I bootstrapped my most recent company, WiredReach, in 2002, and sold it in late 2010. Throughout that time, I built products in stealth, attempted building a platform, dabbled with open sourcing, practiced “release early, release often,” embraced “less is more,” [] and even tried “more is more.” The first realization early on was that building in stealth is a really bad idea. There is a fear, especially common among first-time entrepreneurs, that their great idea will be stolen by someone else. The truth is twofold: first, most people are not able to visualize the potential of an idea at such an early stage, and second (and more importantly), they won’t care.

The second realization was that startups can consume years of your life. I started WiredReach with just a spark of an idea, and before I knew it, years had passed.

While I’ve had varying levels of success with the products I built, I realized that I needed a better, faster way to vet new product ideas. Life’s too short to build something nobody wants. And finally, I learned that while listening to customers is important, you have to know how to do it. I used a “release early, release often” methodology for one of my products, BoxCloud, and launched a fairly minimal file-sharing product built on a new peer-to-web model we had developed in 2006.

After we launched, we got covered by a few prominent blogs and dumped some serious cash into advertising on the DECK network (primarily targeted at designers and developers). We started getting a lot of feedback from users, but it was all over the place. We didn’t have a clear definition of our target customer and didn’t know how to prioritize this feedback.

We started listening to the most popular (vocal) requests and ended up with a bloated application and lots of one-time-use features. Around that time, I ran into Steve Blank’s lectures on Customer Development, from which I followed the trail to Eric Ries’s early ideas of the Lean Startup. I had dreamt the big vision, rationalized it in my head, and built it and refined it the long, hard way.

I knew customers held the answers but didn’t know when or how to fully engage them. That’s exactly what Customer Development and Lean Startup were attempting to address. Why This Book? I was determined to test these techniques on my next product (CloudFire) but ran into many early challenges when trying to take these concepts to practice. For one, Steve Blank’s book was written for a specific type of business, enterprise software, which made it hard to carry over many of the tactics to my products.

Also, while Eric Ries was sharing his retrospective lessons learned from working at IMVU, IMVU was no longer a startup. With a technical staff of 40 people and more than $40 million in revenue, what you saw was a fully realized Lean Startup machine, which was at times daunting. I had more questions than answers, which prompted my two-year journey in search of a better methodology for building successful products. The product of that journey is Running Lean, which is based on my firsthand experiential learning building products and the pioneering work of Eric Ries, Steve Blank, Dave McClure, Sean Ellis, Sean Murphy, Jason Cohen, Alex Osterwalder, and many others who I reference throughout the book. I am thankful to the thousands of readers who subscribed to my blog, left comments week after week, sent me notes of encouragement to keep on writing, and subjected their products to my testing. This book was really “pulled” out of me by them.

Field-Tested As a way to test the content for this book, I started speaking and teaching Running Lean workshops. I have shared this methodology with hundreds of startups and worked closely with many of them to test and refine it. Whereas my blog is a near-real-time account of my lessons learned, this book benefits from retrospective learning and from reordering and refining steps for a more optimal workflow. I am applying this new workflow to my next startup, which is also a by-product of my blogging and learning over the past year.

As of this writing, I have sold WiredReach and am in the process of building and launching a new startup, Spark59. Practice Trumps Theory You get a gold star not for following a process, but for achieving results. One of the things that particularly drew me to the Lean Startup methodology is that it is a meta-process from which more specific processes and practices can be formulated.

The same principles used to test your product can and should be applied to test your tactics when taking these principles to practice. [] Everything in this book is based on first-hand experiential learning and experimentation on my own products. I encourage you to rigorously test and adapt these principles for yourself. The legal, financial, and accounting aspects of launching a company are outside the scope of the book.

When the time comes, it is important to get competent professional advice about financing and structuring your company and its intellectual property assets.